Recent work
A third of one operator's incoming calls weren't customers
A London skip hire business had the phone ringing all day and no idea what was arriving. We profiled three months of inbound contact down to the individual call.
- Calls handled
- 468
- Needed a person
- 155
- Not picked up
- 2
- Priority customers straight through
- 159
- Answered out of hours
- 20
- Wrong numbers
- ~1 in 3
We still report on their calls every month. It's now used as much for training new starters as anything else.
Market research they couldn't use, turned into a multi-year plan
A regional fibre broadband provider had commissioned research that came back messy and inconsistent — an expensive piece of work that had answered nothing.
- Raw research deciphered and restructured into usable data
- Observations, charts and comparison tables built from it
- Multi-year plan modelling churn, bad debt and upgrade migration against acquisition benefit
Every assumption visible and adjustable, so the plan can be rerun when the market moves rather than rebuilt.
Neither needed a new system, a data warehouse, or a six-month project.