The answers are already in data you have.

RJP Analytics builds the reporting and analysis that gets them out — dashboards that run every month, one-off answers to specific questions, and business plans built on real numbers rather than last year plus ten percent.

Recent work

A third of one operator's incoming calls weren't customers

A London skip hire business had the phone ringing all day and no idea what was arriving. We profiled three months of inbound contact down to the individual call.

Calls handled
468
Needed a person
155
Not picked up
2
Priority customers straight through
159
Answered out of hours
20
Wrong numbers
~1 in 3

We still report on their calls every month. It's now used as much for training new starters as anything else.

Market research they couldn't use, turned into a multi-year plan

A regional fibre broadband provider had commissioned research that came back messy and inconsistent — an expensive piece of work that had answered nothing.

  • Raw research deciphered and restructured into usable data
  • Observations, charts and comparison tables built from it
  • Multi-year plan modelling churn, bad debt and upgrade migration against acquisition benefit

4 weeks

Start to finish

Every assumption visible and adjustable, so the plan can be rerun when the market moves rather than rebuilt.

Neither needed a new system, a data warehouse, or a six-month project.

What we do

Two ways in

Track record

RJP has been doing this work since 2010. In 2026 it got its own name.

Sixteen years of commercial strategy and analysis projects, with a background in telecoms and FMCG — demand forecasting, churn and customer behaviour modelling, and business case development.

More about how we work →

How it works

Step one

Send us what you've got

An export from your phone system, your CRM, or a spreadsheet. Working out what's useful is our job, not yours.

Step two

We come back within five working days

With what we found in it, and what it would cost to keep it coming. Where the data's clean, it can be live the same week.

Step three

It runs

Monthly or live. We're on the end of an email when a question comes up.

Start with a look.

Send us a few months of data and we'll tell you what's in it. No charge, no obligation — and if there's nothing interesting in there, we'll say so.

Get in touch